Podcasts are effort and time-intensive content units that can be an impressive source of earnings if appropriately deployed.
So, spending hours per day making them and not using content further is a lousy deal!
Repurposing your podcast content allows you to make the most of your original content and leverage the same to amplify your reach. Most podcasters share the podcast links on their social media profiles, and that’s it!
They don’t realize the importance of using the podcast content in various ways and are unaware of how to do the same.
Here, we discuss five ultimate ways to repurpose podcast content and maximize your returns from the investment.
Repurpose each episode into a blog post
This is the most obvious way to repurpose your podcast content, and it’s easy to do. You can use the same outline as your podcast show notes to create an outline for a blog post. Use the transcript of your podcast to write the blog post. Change transcript and adapt it to written format.
Repurpose each episode into a Youtube video
The common understanding when we talk about the podcast is that it is about audio content. But what if I tell you, according to the report from the University of Florida, that most users find podcasts on video platforms?
Youtube is the biggest search engine after Google. It is also probably the biggest discovery engine. It’s time to start repurposing your podcast into Youtube videos. Convert your full episode into a video using Recast Studio within minutes and start posting it on Youtube.
Create social media quotes and graphics
Social media posts are the most widely used method to promote your podcast. When creating social media posts, use quotes from guests and hosts as well as episode titles or descriptions. This can be done on Facebook, Twitter, Instagram, and LinkedIn.
If you currently have a website with resources for listeners (like a blog), you can also incorporate podcast quotes into those pages to help drive traffic back to your website or email newsletter list.
Repurpose as audiograms for sharable video clips
Most social media platforms do not have great support for audio file formats. It makes it challenging to promote audio-only podcasts on social media. But, you can create audiograms by converting your podcast audio into multiple short video clips with waveform animation and images.
Clip ou the most exciting moments from your podcast episode to create an audiogram and share it with your audience on social media
Repurpose your episodes into transcripts
The transcript makes your podcast accessible to a larger audience. Those who have difficulty hearing can also consume your podcast using a transcript. It also helps boost SEO for your podcast on search engines.
Repurposing your podcast content is an excellent way to make the most out of what you already have. You don’t need to start from scratch whenever you create a new piece of content for your business, blog, or social media posts.