Before HOW, let’s address WHY
As the video content creation space grows, you need to keep your content competitive you must continually iterate and improve while keeping your audience’s needs’ top-of-mind.
Almost 85% of video on social media is consumed without audio. If your video has someone talking or narrating something, then most of the users would just scroll past your video. Adding the closed captions increases the chances of engagement, even for the muted videos.
More reasons for adding closed captions.
- Drive SEO: Closed captions can be very helpful in improving the search ranking of your video. Search engines can easily index the transcript of the video. Which will eventually result in a higher search ranking for your video.
- Boost Engagement: Your audience can watch the videos with the sound turned off because of the captions. Closed caption improves the watch time and the engagement of your videos.
- Increase Accessibility: Captions make your content more accessible and inclusive. Your consent can be consumed people suffering from hearing impairment and non-native audience.
Limitations of Closed Caption Feature in Social Media Platforms
- YouTube, Facebook have subtitles but Some platforms, like Twitter, LinkedIn, and IGTV, don’t have closed caption support.
- By default, closed captions are off. User requires to enable the feature to view the caption on the screen.
- You cannot control the styling & the position of your closed captions it looks different depending on the platform.
In this article, you will learn how to add closed captions to your video using Recast Studio in an easy way.
If you would like to watch the entire tutorial, check out this YouTube video below.
Add closed captions to your video in 4 simple steps
Step 1 – Choose video output format
In this step, you need to select the output format for your project (the final video that you will download after adding the closed captions).
There are mainly 3 types of widely used video formats.
- Landscape — 16:9 bestforYoutube, Vimeo, Facebook, Linkedin, and Twitter feed videos.
- Square — 1:1 best forFacebook feed, carousel ad, Instagram, Linkedin, and Twitter feed videos.
- Portrait — 9:16 Instagram story, IGTV, Snapchat, and Facebook story.
After selecting one of those options you need to click on the “create project” button it will navigate you to the editor screen.
Step 2 – Upload your video
As soon as you land on the editor screen a popup will appear where you can upload the video you want to add closed captions to. You can upload a video directly from your computer just drag & drop It’s super easy.
For free users, Recast Studio only supports video uploads up to 128 MB and can publish captioned videos up to 1 minute in length. Paid users can upload and publish according to their subscribed plan. Check the pricing of all plans.
Step 3 – Choose how you want to add captions
As soon as your video gets uploaded a popup will appear asking how you want to add captions video.
There are 3 ways you can add captions to your video.
- Automatic: Recast Studio will automatically generate captions for the video’s audio using AI and embeds the text directly into the MP4. You need to subscribe to a paid plan to use this feature. Check the pricing of all plans
- Manual: You can manually add, edit & change the timing of captions.
- Upload SRT: If you already have a “.srt” file of your video’s audio you can upload it to Recast Studio and it will be embedded into the video automatically.
After choosing one of these options you will be redirected to a new screen where you can preview & edit your captions.
Step 4 – Edit, preview, and download
On this screen, you can customize everything of your caption.
You can change the font family, size, alignment, color, and a lot more. You can select the caption element within the canvas and drag it to change its position. You can adjust the timing of each caption using a very intuitive timeline. You add, edit, delete the caption text from the left sidebar.
Once you have arranged the captions, preview your whole video once again. If everything’s the way you want, then click on Download. Within a few minutes, you will receive an email with a download link. Download the MP4 directly to publish on social media.
By adding captions to your video. You can broaden your reach, ensure accessibility, provide learning resources for non-native speakers, boost SEO, and make content more engaging and memorable.
The Recast Studio’s “Caption Video” tool is the easiest way to add captions on shorter social media videos. You don’t have to worry about complex file formats or technical encoding.
It’s free to use, although there is a small watermark in the corner of the video that you can pay to remove.
For more content creation tips, subscribe to the Recast Studio YouTube channel and follow us on Twitter @recast_studio.