Audio is becoming a massive part of marketing, and it is changing the way we consume content.
According to emarketer, the time US adults spent with digital Audio has seen an 8.3% growth for a total of 1 hour, 29 minutes per day.
Digital Audio accounted for 11% of total media time per day for US adults in 2020, that is 1 hour and 34 minutes per day.
More than one-third of the internet consumes audio content. In 2019 podcasters streamed more than 600,000 podcasts online.
Why share audio on Facebook?
Facebook is one of the biggest social media networks with more than 2 billion active users. If you are not promoting your audio content on Facebook, you miss a significant chunk of a potential audience.
Can You Upload Audio To Facebook?
Unfortunately, it is not possible to post mp3 on Facebook directly. Promoting audio content on social media is not an easy task. Be it a podcast or, music there are limited options available to share Audio on Facebook and promote. On the other hand, all major social media platforms have great support for video content.
Leverage The Power Of Video For Your Audio Content
Recast’s online audiogram app is the easiest and fastest way to create engaging videos to share Audio on Facebook and promote your podcast and music on social media.
Videos boost your engagement by 40%. Posts with videos give 10x better engagement across all social media platforms. Users spend a weekly average of 6 hours and 48 minutes watching videos online which has seen a steady increase by 59% since 2016.
Here's how you can upload Audio on Facebook in 3 steps
Create a free account on Recast studio and click on the Create Ne w Project button. Follow these simple steps to create an engaging video to upload Audio on Facebook.
Step #1 - Upload Audio
Upload your audio file and select the most important part to create a byte-size clip.
Step #2 - Choose A Template
Recast Studio offers a variety of templates with attractive visual imagery for every post of yours,
These templates are highly customizable, and you can easily change the font, colors, text, and cover image.
Step #3 - Customize Your Video
Simple & intuitive interface so that you can stay on brand. Change waveform animation, Colors, fonts, images & edit subtitles.
Download the video file and upload it on Facebook.
What are other options?
You can either use SoundCloud, dropbox to upload an audio or something like recast studio,
When it comes to SoundCloud and Dropbox, you need to upload an audio file, get a shareable link, and post on Facebook.
But here’s the catch Dropbox doesn’t allow you to add imagery to your post,
And since you can’t add imagery, your engagement may drop drastically.
While SoundCloud allows adding imagery, you never know how your image will appear on the post. It might be tilted, rotated in the wrong direction, or might as well be cropped inappropriately.