How To Upload Audio On Facebook

In this post, we'll walk you through uploading audio on Facebook and show you how to make the most of your podcast's presence on the platform.

20 gen 2022

Table of Contents

Table of Contents

Table of Contents





Audio is becoming a massive part of marketing, and it is changing the way we consume content.
According to Emarketer, the time US adults spent with digital Audio has seen an 8.3% growth for a total of 1 hour, 29 minutes per day.

Digital Audio accounted for 11% of total media time per day for US adults in 2020, that is 1 hour and 34 minutes per day.
More than one-third of the internet consumes audio content. In 2019 podcasters streamed more than 600,000 podcasts online.

Why Share Audio On Facebook?

Facebook is one of the biggest social media networks with more than 2 billion active users. If you are not promoting your audio content on Facebook, you miss a significant chunk of a potential audience.

Can You Upload Audio To Facebook?

Unfortunately, it is not possible to post mp3 on Facebook directly. Promoting audio content on social media is not an easy task. Be it a podcast or, music there are limited options available to share Audio on Facebook and promote. On the other hand, all major social media platforms have great support for video content.

Leverage The Power Of Video For Your Audio ContentImagine converting your Audio into shareable videos in under 60 seconds.

It’s as simple as uploading your audio file and picking a few options to customize the video for your audience. In today’s fast-paced, visual world, having a video on social media is no longer optional. What if you can get all the benefits of the video content for your audio content?
Recast’s online audiogram app is the easiest and fastest way to create engaging videos to share Audio on Facebook and promote your podcast and music on social media.

Turn your Audio into an engaging video and share it on social media.

Videos boost your engagement by 40%. Posts with videos give 10x better engagement across all social media platforms. Users spend a weekly average of 6 hours and 48 minutes watching videos online which has seen a steady increase of 59% since 2016.

Here's How You Can Upload Audio On Facebook In 3 Steps

Create a free account on Recast Studio and click on the Create New Project button. Follow these simple steps to create an engaging video to upload Audio on Facebook.

Step #1 - Upload Audio

After you upload your file, Recast will automatically generate the full transcript. Decide the section in your long-form podcast that you can cut into clips of 15 seconds to 3 minutes or less for TikTok by just selecting the text in the transcript.

Step #2 - Choose A Template

Recast Studio offers a variety of templates with attractive visual imagery for every post of yours,
These templates are highly customizable, and you can easily change the font, colours, text, and cover image.

Step #3 - Customize Your Video

Simple & intuitive interface so that you can stay on brand. Change waveform animation, Colors, fonts, and images & edit subtitles.

Download the video file and upload it on Facebook.

What are other options?

You can either use SoundCloud, dropbox to upload an audio or something like recast studio, When it comes to SoundCloud and Dropbox, you need to upload an audio file, get a shareable link, and post on Facebook.

But here’s the catch Dropbox doesn’t allow you to add imagery to your post,
And since you can’t add imagery, your engagement may drop drastically.

While SoundCloud allows adding imagery, you never know how your image will appear on the post. It might be tilted, rotated in the wrong direction, or might as well be cropped inappropriately.

Ai Powered

Marketing Assistant for Your Podcast

A generative AI tool that automatically turns your podcast episode into short video clips & writes show notes, blog posts, social media posts and more in minutes.