How To Promote Your Podcast On TikTok

While many still think of TikTok as a platform for Gen Z dance challenges, it has expanded to include all types of content and communities.

Jun 30, 2022

Table of Contents

Table of Contents

Table of Contents





TikTok is becoming increasingly difficult to ignore. The app (and its audiences) are more significant than ever after a record-breaking 2021.

While many still think of TikTok as a platform for Gen Z dance challenges, it has expanded to include all types of content and communities. It’s become even more critical for brands trying to connect directly with customers since the advent of in-app in 2021.

Come Up With A Content Strategy

Once you’ve decided to join the TikTok bandwagon, figure out what kind of strategy will work best for your podcast.

To get that sweet, sweet organic reach on TikTok, you need to post content that people will want to engage with. Here are some tips:

  • Post short and engaging content. Most videos on TikTok are less than 60 seconds long, and most successful accounts post multiple times daily. Use Recast Studio to create multiple video snippets from the original episode to post on TikTok.

  • Use an array of hashtags related to your podcast topic so new listeners can find your content when searching through challenges or topics they’re interested in.

  • When possible, use trending sounds so that you will appear under the “For You” page and related sound pages for viewers who might not be following you just yet!

  • Don’t be afraid to use stickers, transitions, and emojis – these fun tools help boost engagement by adding interactive elements to your videos!

  • Also, consider using the duet feature where other users can record themselves reacting or adding to your videos (perfect for creating hype around a new episode).

  • Try playing around with their text-to-speech feature, which allows creators to easily include narration without recording audio separately – great for quickly creating simple posts reminding followers about upcoming episodes or alerts of new releases!

  • If you’re looking for more advanced features, try out the green screen option, which will instantly allow anyone (even creators working from home) fun effects like switching backgrounds instantly!!

Share What You've Learned From Your Podcast Guests.

Podcasts are all about learning and passing that knowledge on to listeners who trust your judgment and admire your expertise, so it only makes sense to share some information between episodes. Consider sharing exciting facts or quotes from the people you interview and make sure to include the title of the episode, the name of your guest, the date the episode airs, and a link for listeners to find it.

Create a short video snippet of a guest talking about a particular point using Recast Studio to share on TikTok.

Show Behind-The-Scenes With Guest

Humans are very much inclined to know what’s happening behind the scenes. We feel good after knowing how things are done behind the scenes. Don’t hesitate to post clips of funny incidents on TikTok captured before/during/after the podcast. It has a virality engagement behind it.

Take a break from your regular podcast production schedule to capture some video to give your listeners a behind-the-scenes look at the process. You’ll create compelling content for your TikTok audience and contribute to the platform’s overall growth.

Get People To Share Their Video Clips From Your Show

As we mentioned earlier, podcasting is an excellent niche for TikTok. And there’s no reason not to leverage its unique features!

Challenge your most loyal listeners to create their video clips and soundbites from your show and post them on TikTok. This could be anything from “What’s the funniest thing you ever learned by listening to our podcast?” or “Show us how much you love this joke.” You can even ask them what they think the best episode of yours was and why.

Another great way to do this is by asking them to show off something specific, like what part of the podcast they shared with a friend. Or where did they listen?

Asking for these kinds of user-generated content will help engage your existing audience, get new people to listen, and give you some fresh ideas about how to promote your podcast in the future!

Use TikTok's "For You" Page To Promote Yourself

TikTok’s “For You” page (FYP) is a feature that shows content to users who haven’t followed anyone. The FYP algorithm serves up content that TikTok thinks you’ll like based on what videos you watch and how long you watch them.

Users discover new accounts by scrolling through the “For You” page, so when your account gets more views, likes, comments, and shares on the app, there’s a better chance of showing up on someone else’s FYP.

If people watching your video find it interesting, they may share it with their followers and/or follow your account. This can lead to exponential growth for your podcast because of TikTok’s unique ability to create viral content.


We all know how effective TikTok can be as a marketing tool, especially for inexperienced bloggers, podcasters, and video producers. If you’re a podcaster, you’re already reaching the ideal audience by promoting your feed on TikTok because most TikTok users are in the same age group as active podcast listeners.

There are various ways to advertise your podcast on TikTok, and I’ve provided you with some options for doing so using video content today.

Ai Powered

Marketing Assistant for Your Podcast

A generative AI tool that automatically turns your podcast episode into short video clips & writes show notes, blog posts, social media posts and more in minutes.